![](https://edmondson.ie/wp-content/uploads/2021/06/Grafton-Street-img1.jpg)
Grafton Street
Reconstruction of 45 Grafton Street to optimise retail space and open up the shop-front to maximise display. Image above, as before, shows typical mistakes in retail, too much clutter and no clear message. Image below, as built, shows clarity, openness and invitation. Later fitted out under VANS brand for Vanity Fair International.
![](https://edmondson.ie/wp-content/uploads/2021/06/Grafton-Street-img2.jpg)